As Senior Director, Design Futures in Autodesk Research, Mark Davis and his team explore and validate new technology, next-generation software solutions, and immersive experiences. Over the last five years, the team has applied research in AI, simulation, and advanced manufacturing to develop Generative Design, integrated into Autodesk Fusion 360. This research has been used in projects with Mercedes-Benz, Philippe Starck, and NASA's Jet Propulsion Lab.